We invest in progress that lasts — backing businesses and ideas grounded in human connection and responsible, sustainable growth.
Investments at Brand Partnership Group focus on ideas, tools and ventures that improve how growth is designed and delivered, with a focus on practical innovation that can be tested and scaled.
Human connection is the emotional and relational infrastructure that makes brands trusted, relevant and commercially resilient. Brand Partnership Group turns human connection into brand growth by aligning strategy, data intelligence, frontline experience, digital platforms and AI around trust, belonging and measurable performance.
Last updated: 17 February 2026
Brand Partnership Group invests because standing still is not an option for a group built around growth. Our investment activity is an extension of the same conviction that drives our agencies: that the best way to move brands forward is to stay close to the capabilities, technologies, and ideas shaping what comes next.
We look for businesses that expand the edges of what we can offer — whether that means strengthening how we approach AI integration, deepening our understanding of strategy and data, or opening new routes into digital product development. Investment is not a side activity. It is how we keep the group relevant, curious, and commercially sharp.
Every investment we make is aligned with a long-term view of growth — not speculation, but strategic conviction that certain capabilities will matter more tomorrow than they do today. We back that conviction with capital, access, and the operational rigour of a group that builds things for a living.
This is not venture capital in the traditional sense. It is strategic capability investment — designed to strengthen the ecosystem that serves our clients and to ensure the Group stays ahead of the shifts that will define the next decade of brand growth.
We invest in founders and teams solving real commercial problems — not theoretical ones. The businesses we back tend to operate at the intersection of technology and human behaviour: helping organisations make better decisions, deliver better experiences, or build more resilient commercial models.
That means we are drawn to capabilities in data intelligence, responsible AI, experiential technology, customer experience innovation, and platforms that connect the physical and digital world. We are less interested in hype cycles and more interested in whether a product or service can make a measurable difference inside a real organisation.
We also look for cultural alignment. The businesses we invest in share our belief that growth should be accountable, human-centred, and built to last. That shared outlook is what turns an investment into a genuine partnership — and it is why the businesses we back tend to stay in the ecosystem long after the initial investment matures.
Capital is only one part of what we bring. Our investment portfolio benefits from the same ecosystem that powers our agencies: access to growth architecture thinking, commercial networks built across decades of brand engagement, and the operational discipline of a group that delivers at scale.
Portfolio companies receive strategic guidance from our leadership team, introductions to our client base, and the chance to prove their capability inside live commercial environments. This is not passive investment. We stay close, stay involved, and stay accountable for the outcomes we help create.
If you are building something that aligns with where we are heading — in AI, data, digital, experience, or connected growth — get in touch. We are always interested in conversations with founders who share our commitment to progress that is responsible, sustainable, and human at its core.